In this issue:The “build it and they will buy” trap …Claude Hopkins, rolling over in his grave …The secret to online marketing nirvana …And much more!Dear Web Business Builder,Whoever said knowledge is power, was wrong …Web marketing junkies desperate to break into the biz are buying the latest, greatest info-products like they’re going out of style … reading the manuals … listening to the CDs …
Last time we talked about the importance of the “lead” or opening few paragraphs of your copy and its primary job: To open the mind of your prospect to giving your sales argument a fair hearing.This time, I want to talk about the argument itself: The reasons you put forward that prove: a) that buying your product will change your prospects life for the better… and b) that NOT buying it right now
Today’s issue is about opening your prospect’s minds to receiving your sales argument …The Secret Structure That Forms The Bedrock of Every Successful Persuasion Attempt …Your selling efforts online in many ways resemble those of a trial lawyer in a court of law. The jurors are your prospects, and the verdict is the decision to buy, or not.This may come as a surprise to you, but one of the
In my last article you and I talked about the holy trinity of web marketing.Having a powerful offer. Communicating it to a starving crowd who've ALREADY proven they want and can afford what you're selling. And Communicating with your starving crowd in a way that effectively moves them through the Attention, Interest, Desire, Action continuum. Now, if you've got the first two down cold, here are
This is an article about writing for the purpose of extracting money from people who habituate the Internet. If that offends your delicate sensibilities, then you might as well stop reading right now.On the other hand, if you're looking for ways to either turn that beautiful whiz bang web site of yours into a money sucking monster... or get paid big bucks to help other web entrepreneurs do the
I love Americans, don’t you? Not only are they great people, they’re great spenders. It pays to know them.But sometimes, they’re hard to fathom …Old, young, doesn’t matter. They love fast food, blue jeans, and loud violent movies. One day they’re up. One day they’re down. Crazy, rebellious, invincible!In America, dreams come and go like the noonday sun. Certainty leads to uncertainty just as
Why do your prospects buy from you?I often ask my consulting clients this very question. And the first answers I get usually look something like thisBecause we’re the most affordable Because we offer the best service Because our product offers the best value Because we have a superior reputation in the marketplaceWhat do you think of these answers? All of these reasons are putting the cart before
Online marketing is a contact sport.Only the strong ultimately survive, and that's healthy. It keeps everyone on their toes, constantly striving, developing, innovating, one eye on the market, and the other on the competition, whether that competition be other businesses offering similar products, or the simple status quo.Let's talk about some of the competitive weapons you can use to stay in the
Have you noticed? Everywhere you turn it seems people are making buying decisions that don’t make sense at all…Poking around, Princeton researchers believe they’ve found something new that will explain it.Decisions are made primarily in two parts of the brain they tell us. The first part is the Prefrontal Cortex. This is where deductive reasoning is supposed to take place, such as when a person
This weekend I had a strange dream ...I was many years older than I am now. What was left of my salt and pepper hair was snow white. I walked with a beautifully decorated hickory and silver cane. And my little grandson was a grown man with a business of his own.We were at home and it seemed to be the holidays. I was sitting on the back porch trying to explain what online marketing was like in my
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