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Blogging, RSS & Feeds |
RSS is Not Only for BlogsContrary to popular opinion, RSS is not only good for delivering content from your blog, a... read more Blogging Your Way To Success Part 4(Continued from Blogging Your Way To Success Part 3) In this last part of the series... read more So You Have a Blog, Now What Do You Do With It? Blog Basics(This article assumes that you have already set up a blog on your website. I highly recomm... read more Find Out How Microsofts Plans Could Make Your Subscribers Beg You for RSS Content!Microsoft recently announced that they will be releasing a new browser version sometime th... read more Shared RSS - Syndication for the Rest of UsRSS Syndication or RSS Newsfeeds (RSS Feeds for short) all refer to the same thing. There ... read more Blogging for BusinessBusiness blogs are primarily used to improve a company's communication both internally and... read more Just Tag It!Tags - Revolutionary or Just Folly? Just another trend or something else? Tren... read more Small Business: To Blog or Not To BlogA weblog, or "blog" started out as a personal journal on the Web. They have evolved far be... read more RSS ? Will It Really Become Mainstream?I am not one to have New Year's resolutions, but I do plan ahead. As we reached the last q... read more Do Marketers Really Need RSS?The recent Forrester Research study, which claims that only 2% of online households in Nor... read more Blogs As A Marketing ToolBlogs are the biggest things to happen to the Internet since personal home pages. Blogging... read more Steps To Creating and Promoting RSS FeedsRSS, or Really Simple Syndication as it is commonly known, is a technology that gives webm... read more Why Blogs Have Become the Search Engine Optimization EqualizerALEXA WEIGHS IN... For those who are unaware of Alexa, it offers an interesting tool... read more Its A Blog, Not A Sales LetterThe recent spurt of interest in blogging has begun to ignite the hope that people can make... read more The 7 Steps to Promoting Your RSS Feeds on Your WebsiteRSS gets 100% of your content delivered, but it's no good if no one subscribes to your fee... read more |
The Key To Marketing With BlogsI've spent months answering questions from marketers about blogs and blogging and how they fit into the marketing mix. Still, 99% don't understand the power of blogging. What most marketers don't seem to grasp is the "people element". People have wants and needs and a desire to fill them. People want to belong to something bigger - a group, an organization. They want to be recognized and respected by their peers, noticed by leaders in their group and looked up to by their followers. Social. Community. Acceptance. Fellowship. Trust. Key Marketing Concept: Fill people's wants and needs. Help them feel a sense of belonging, a sense of trust and they will spend their money. In other words, build a rapport with people. People. Not Traffic, not Visitors, not Prospects? People. Don't just post articles on your blogs, post "messages". Forget salesletters on your blog, post "reviews". If you want to include an affiliate link in a post, say so. How do YOU feel about the product or service you're blogging about? Are you passionate or confident, based on personal experience, that a product is all or more than it's cracked up to be? What's your real opinion on the product? Have any ideas or tips on how that product can be of even more use to your followers? Blog about it, honestly, passionately. And for heaven sakes enable your blogs commenting feature so you can discuss your views with your community. That's where the real power of blogs is - the personal interaction. Pau l Short is a veteran internet marketer, professional blogging consultant and owns the popular blog directory http://www.ge tblogs.com For more information on blogging and marketing with blogs, check out Paul's site at http://www.b loglogic.net |
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