|
Blogging, RSS & Feeds |
Tips for a Better RSS FeedLike anything else, a little work can pay dividends. Well-written RSS feeds are more usefu... read more The Power of the BLOGCan a Blog earn you a prison sentence? Ask Mojtaba Saminejad. He is an Iranian whose Blog,... read more RSS Feeds Can Increase Your SalesRSS feeds are reshaping how we access information online. In the past, when you wanted to ... read more Business Blogging: Where Do I Start?The new hot commodity is a blog for your small business so you've decided you must have on... read more The 7-Step RSS Marketing PlanIf you're wondering how to get started with RSS marketing, here's a basic 7-step plan that... read more Why Would You Use Blogs Instead of a Web Site For Your Online Business?Why would you use Blogs instead of a web site for your online business? What's wrong... read more Business Blogging - 5 Tips to Help You Smashl Through Writers BlockIt's inevitable. Everyone hits the wall. Whether you've been blogging ten weeks, ten minut... read more Blogs ExplainedIt seems like Blogs are everywhere these days. You can't seem to surf the Internet without... read more 5 Easy Ways To Use RSS On Your SiteYou hear so much talk about RSS these days on the Internet and in the media. Everyone is a... read more Blogs As A Marketing ToolBlogs are the biggest things to happen to the Internet since personal home pages. Blogging... read more Blog Marketing: Guerrillas Stalk the InternetBlogs, are often defined as frequent and ongoing publications of personal thoughts and opi... read more Is a Blog Right For Your Business?Lemmings are cute, but dumb. If you tell them to jump off a cliff, they will. Just like t... read more Making Money with RSS FeedsFirst it was banner ads, then Google AdSense and now, the latest way to make money on your... read more What is a Blog? In Plain English PleaseIf you are fairly new to the Internet, you have probably heard the word "Blog" f... read more How To Use RSS CorrectlyThere is no doubt in my mind that RSS is here to stay. RSS is a simple and effective means... read more |
RSS Meets the Needs of Direct MarketersContrary to general opinion, RSS meets the needs of even the most demanding direct marketer, actually providing most of what e-mail marketing does, except for the strong push factor. Most direct marketing reasons against RSS are in fact the result of inadequate understanding of RSS by most marketers. a] Scheduled and autoresponder messages There are already a few services and software packages on the market that allow for scheduled and autoresponder messages via RSS feeds. Once your visitor subscribes to your special RSS feed, he can receive a pre-determined set of messages in a specific time frame, determined by you. Use these messages to welcome your new reader to your RSS feed; thank your new customer after the purchase, send him additional information about the ordered product and give him the opportunity to buy an additional product at a lower price tag a couple of days later, and so on. b] RSS metrics RSS can in fact be tracked: track anything from the number of your subscribers, their reading habits, their reading frequency to your click-through rates and activities after clicking-through from your feed. This includes tracking which of your RSS feeds are performing better, are more interesting to your readers and drive more sales ... and the same for individual content items. c] Message targeting Since RSS feeds can be dynamically generated on a per-user basis, you can easily track the interests of your individual subscribers and then target marketing messages directly to them, making each message relevant to their needs and interests in order to increase your sales success. d] Message personalization If you generate your RSS feeds for each individual user, you can also personalize these feeds. Basic personalization includes elements such as the reader's first name, while more advanced personalization might include personalized content and product recommendations and so on. e] Data capture E-mail marketers have already become experts at using opt-in forms to get as much information from the prospect as possible; the prospect's name, his interests, the current products he is using, his current position in the purchase cycle and so on. RSS can be used in the same way, giving your visitors access to the RSS feed only after they've filled in a simple or complex opt-in form. This can work with e-zine subscriptions, as well as forms you require your visitors to fill in to either register on your website or download your free report or whitepaper. Good news for direct marketers is that these capabilities are already available in many RSS publishing/marketing solutions, available at very acceptable prices, accessible even to the smallest companies. Copyr ight 2005 Rok Hrastnik Rok Hrastnik is the author of »Unleash the Marketing & Publishing Power of RSS«, acclaimed as the best and most comprehensive guide to RSS for marketers by leading RSS experts. The complete guide on RSS for marketers: http://r ss.marketingstudies.ne t/index.html?src=sa4 |
| FeedBomb - RSS and Atom Feeds |