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Blogging, RSS & Feeds |
Should You Get A Blog?A blog is a type of website. It allows the website owner to easily write messages that get... read more How To Build Traffic To Your Blog With the growing interest in blogging as a means of online prom... read more Article Syndication - A New Vehicle for King ContentCreating Content New websites are being launched daily. In order to compete, webmast... read more Blogs: A Fool Proof Way to Attract VisitorsBlogs might seem like an old hat at this time as by now really everyone has one him- and h... read more Marketing With Blogs - Part 4In the first three parts of this article series on marketing with blogs, I discussed the r... read more 5 New Internet Marketing Opportunities Through RSSWhen it comes to new internet marketing opportunities for your business, RSS just might be... read more RSS - The Intelligent Marketing MediumAre you new to RSS? If so here is a introduction to what RSS (Really Simple Syndication) i... read more What Are RSS Feeds?RSS stands for "Really Simple Syndication." It's a format that web sites and blogs can use... read more RSS and Blog Marketing for Real EstateEarlier this month, Realtor Magazine announced that they would be featuring an article abo... read more The Key To Marketing With BlogsI've spent months answering questions from marketers about blogs and blogging and how they... read more RSS Round-Up: Whats Happening with Simple Syndication?Have you been following the explosion of RSS -- Really Simple Syndication -- activity onli... read more How Blogs Can Be An Excellent Promotional ToolBlogs as an online promotional strategy if done right could save you huge dollars in reach... read more What Consumers Need To Know About RSS FeedsFeeds are simple, really. What's even more exciting is that they are extremely easy to use... read more Make Money Blogging Using These Nine Powerful StrategiesThe question "How to make money blogging" sits high on every blogger's mind. In fact I rec... read more Easy RSS for BloggersDo you need help adding RSS feeds to your blogger? It's really easy and here is how you ca... read more |
Blogs and RSS - Why Do I Need This Stuff?If you've been under a rock for the last year or so it's possible you might not have heard about blogs and RSS feeds. If you're like most of us, you've heard the buzz but might not've known what to make of it or what to do with it. Here's some answers. First RSS feeds. RSS, depending on who you ask, stands for Really Simple Syndication. This is a technology that enables you to bring fresh, constantly updated material (feeds) into your site. The attraction of this is obvious. Sites need content, the fresher the better. Search engines love new content, hence the excitement about being able to pipe in extremely targeted feeds directly into your site. The implementation of this is not as difficult as one might imagine, and the choices for content are ever-burgeoning. You can find a feed for almost anything, and if you can't, you can create your own and syndicate it all over the web. The possibilities are mind-boggling. End-users must have the capability to read these feeds, but there are free feed readers all over the place and the new generation of browsers will have this built in. Blogs. Nominated as one of the top words of 2004, they were prominent in the election (can you say, or want to, Howard Dean?) and they have become more a of web-household item. Blog software is ridiculously easy to use, and free. But why do I need one, you ask. Well, for me, it boils down to one thing and one thing only: search engines love blogs!! I have blogs that have higher (and much more quickly acquired) PageRank than sites that have several hundred pages of content! Why is this? Think about it: the very thing search engines love most, fresh content, is the very nature of blogging. Most blogs, at least commercial ones, are very on topic, keyword oriented, and frequently updated. The marketing piece concerning blogs is still in it's infancy but growing fast. There is little more powerful these days than a content blog hosted on your own site that is updated daily. I have blogs that get more traffic than the site they are sitting on! Think about this. It'll be worth it! Blogs and RSS feeds are the next big thing that's already here! Don't miss out on the possibilities they offer! Keith Thompson is the webmaster at Internet Marketing Here & Now, where you can find all sorts of information regarding RSS feeds! |
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